In Cinnamoroll's origin story, a white dog flew down from the skies one day and was discovered by a female Cafe Cinnamon worker. The "I.Cinnamoroll" brand depicts an alternate world that poses a what-if question: What if Cinnamoroll had not met the Cafe Cinnamon worker on that fateful day? The "I" in the title stands for both the English first-person pronoun "I" and the Japanese word "ai" (love), and it represents the brand's theme of taking care of one's own body and mind.

The second season of .

The down-and-out fairy Yao Ji who traveled through time and space! The young Liu Ling who needed to see himself found the magic stone. The two reached a cooperation and found the concubines with special skills to teach them. Liu Ling successfully started his journey to the East Palace. As they spent time together day and night, he suddenly found that he had different feelings for Yao Ji...